Christopher Plant: [00:00:00] Welcome to RADIOKISMET Live with Christopher Plant. RADIOKISMET Live is a partnership with KISMET Cowork and is located in Philadelphia Pennsylvania.
Hello. We are live here at RADIOKISMET. Today. We are in our social distance studio with Jen Groover, Jen Groover. Thank you very much for being here today.
Jen Groover: [00:00:23] I’m happy to be here,
Christopher Plant: [00:00:25] Jen and I met through a friend and we have been zoom buddies. For a little while during COVID and I got to learn a lot about Jen through looking at some of her videos, her books, you know, just, an incredibly prolific career of different things that we’re going to get to today.
So thanks for coming to the studio. And why don’t you just start by telling us a couple of things about yourself?
Jen Groover: [00:00:47] Well, thank you. I’m so glad we finally made this happen. The universe allowed it. So I’m a serial entrepreneur. I started my first business right out of college back in 1995. Back then people would be like, Whoa, what does that mean?
You can’t get hired. Like, why would you start a business? It was before it was cool to be an entrepreneur. I was just passionate about the fitness industry and really found my self at a lucky place, that young stage of life, where I felt like the most blessed person that I was getting paid to do what I love.
And once you have exposure to that, you can’t go back from that. You can’t change. It is, and it’s purposeful and it’s meaningful. And. The thought of ever having a job after that moment was really impossible. So from there, I continued to grow in my career in fitness and then evolved into, also went from fitness coaching and fitness speaking to more of the life coaching and life speaking and performance and business.
My degree is in psychology and education. My continued education obviously would be in nutrition and physiology, but then I came across the best mindset trainers in the world and was hooked and obsessed with understanding how to optimize our potential and performance. So the more I learned, the more I kept expanding my ability to speak and teach.
And then I kept starting more businesses applying the knowledge and the businesses kept growing and people were like, what are you doing?
Christopher Plant: [00:02:23] We’re going to get to that because I do want to hear about all that. Where are you from? Did you grow up here in the area?
Jen Groover: [00:02:27] Yeah. I grew up right outside of Philadelphia in Media.
So in the burbs and my dad was from Chester and my mom was a sassy mouthy, Brooklyn, Italian,
Christopher Plant: [00:02:41] you didn’t fall far from them,
Jen Groover: [00:02:43] I guess not. I don’t look anything like that. Yeah. She was an extremely ethnic Italian looking curse, like a truck driver, which I don’t do, but I think I got her fiery tenacity and dedication to being an advocate and a voice from her for sure.
Christopher Plant: [00:02:59] And then, and you said you started your first business after college. Where did you go to school?
Jen Groover: [00:03:03] I went to Kutztown University, you know, when I went to college, I. Really had no clue
Christopher Plant: [00:03:09] Tell me about it
Jen Groover: [00:03:10] who I was or what I was doing or why I was even going to college other than all my friends were. And it seemed like the thing to do.
My dad was not, even though he was academic, he went to St. Joe’s undergrad. He went to Villanova law school. He actually tried to encourage me to go to like hairdresser school or something that was more of a trade and just stay home. So it wasn’t really encouraging my going away to college.
Christopher Plant: [00:03:35] Was that all right?
Or was that offensive?
Jen Groover: [00:03:38] You know, that was born in 1933. So it was a bit chauvinist to be honest. And I don’t know if he fully believed in my. Ability to be successful. So I think he kind of is trying to save himself some money and not hedge those bets, but I was determined to go away to college and you know, more than anything.
Join the social life. And that’s what I really naturally good at socialization of life and people and interacting with people. No one tells you in school when you’re younger, that that’s a high value, quality makes you successful. So I mastered. At least in my first two years of college at socialization, 101 and 102 education and psychology.
I fell into psychology. I was a class. I was kind of. Forced to take as an extra
Christopher Plant: [00:04:37] part of a core curriculum. Isn’t it?
Jen Groover: [00:04:40] Because I was liberal at first and, and I just fell in love with it. I mean, really fell in love with it because I had such a dysfunctional childhood that it all started to help me make sense of my dysfunctional childhood and why my dad did the things that he did and why my mom did the things that she did.
And I realized that every single human being should have to learn psychology. It should be the core, core curriculum that everyone has to take starting in.
Christopher Plant: [00:05:09] Yeah. And maybe you need to address it, like understanding human behavior or something that needs psychology. I think people get mixed up in the term itself drives probably more people away than it does to it.
Jen Groover: [00:05:22] Right.
I would agree with that because they’re not really understanding. It is the understanding of human behavior, which is what we all are. So the more we understand each other, the more successful we’re going to be at everything we do, including, you know, just our. Personal relationships, which makes everybody happier.
Christopher Plant: [00:05:39] Yeah. So what was the first business that you started out of college
was in the fitness industry. It was a gym in Wilmington, Delaware kind of again, fell into it where I was really passionate about fitness. I started a group fitness program.
So what was it, what were they in? 1995. What was the big, what was it? What were you doing?
Jen Groover: [00:05:59] Step Aerobics. Yep.
Christopher Plant: [00:06:00] I get dizzy like
Jen Groover: [00:06:02] Jack. Yeah. Yeah. You know, I actually went home during Christmas break and winter break and. Did a class and just fell in love with the choreography and the music. And I blinked my eye in an hour passed by and having been an athlete my whole life. Most of your workout or your conditioning made you want to vomit?
Yeah, you’re doing, you know,
Christopher Plant: [00:06:30] what, what was your
Jen Groover: [00:06:31] sport? Soccer basketball and track.
Christopher Plant: [00:06:33] Awesome. Yeah.
Jen Groover: [00:06:36] So
Christopher Plant: [00:06:36] soccer in the fall, basketball in the winter and spring.
Jen Groover: [00:06:39] Exactly. Yes.
Christopher Plant: [00:06:40] That’s cool. What was your position in soccer?
Jen Groover: [00:06:42] I did everything. I was actually really fast, so I could play up front, but I actually love defense better.
So I’d play in the back. So I was actually the athlete that could play all the key positions and when I was running too much on offense, I would take a break,
Christopher Plant: [00:07:00] catch my breath. I was, I was a left back. I loved it. I loved the transition stuff a lot and basketball?
Jen Groover: [00:07:08] Forward at point guard. I can actually, even though I was small, I’m short when I was younger, I’m only five, four and a half, so I could play same kind of thing.
As I did in soccer, I would play up front during the offense and point guard and then I’d moved to the back. And while I wasn’t tall, I was really agile. So you can kind of out. Move people. And I was left-handed
so left on offense. People get that left on defense is also very strong as well. So I would usually move back to more of a defense mode when I was catching my breath. But I was a versatile player. I mean, in track, I was a sprinter.
Christopher Plant: [00:07:52] This was funny. I did a lot of track when I was a kid and was on a bunch of relay teams until I stupidly got hit by a car and they couldn’t run so fast anymore.
I played very good defense in basketball. My nickname was Tsetse fly because I was just, I was just like smacking at people. And like, you know, people are trying to bring the ball up, you know, and be like mellow about it. And I’d like, get ’em. And really go after him and make him stay on their game all the time.
But that’s cool. I just wanted to know, because like the sports thing, like where you fit into the, into the, the team is interesting. It sounds like you were always sort of creating your position even then, right? Like you were morphing your responsibilities, the way that an entrepreneur would write, you know, one minute, you’re this the next minute. You’re that.
Jen Groover: [00:08:33] Which is totally my life as an entrepreneur.
Christopher Plant: [00:08:36] I mean, the stuff we talked about before, I can’t wait to get to some of the creative things that you’ve come up with during COVID, which I think is absolutely fascinating that you are, was it rapid prototyping and getting stuff out there and selling things, but so.
You were done in Wilmington and how’d that go? When did you leave? Leave that area.
Jen Groover: [00:08:53] So, just to go back for a second so that people can walk through that journey, because I think it’s important when people are trying to understand someone’s journey. They don’t just show up one day and everything kind of works out right. Like breadcrumb trail that you go on. And I am a firm believer that when you set very clear intentions, that the universe will conspire to align the right people and things, and then you just need to have your eyes open and have faced to take the leap sometimes. So my dad was of this belief system that we can get a degree in something that you then need to do that thing for the rest of your life, which was never my intention to be a school teacher or a psychologist.
So I had to appease him. I had to become a teacher for half of a school year. I graduated in December of 95. So I took over for a woman on maternity leave and it kindergarten classroom. And I affirmed for myself very clearly that that is not what I wanted to do. Not only for, not the rest of my life, but for not one more.
God bless the people that had the patients do it. And I joke that God gave me twins later to teach me that. Patients things. So, but all through college, I was doing this group fitness program. I really had started a business. I didn’t even realize that I’d started a business. It was basically, I went back to college, said, Hey, I love this step aerobics.
I want to keep doing it. Ask the school for a bunch of steps and a space and a boom box and collected $3. Literally a boombox. I forgot. Ask for a microphone. Hence my raspy voice. So when I graduated college, I did this teacher thing. I also was still teaching aerobics at local gyms at night, and I knew that that’s what I was most passionate about, but there was not in 1995, the fitness industry was very young.
There. Wasn’t a real clear path of success and owning a big gym back then was, you know, very few and far in between. I went to my dad as the end of that school year was happening. And I was like, I’m not doing this another day. And I want to do fitness as, as a career path. And he, of course it was like, well, how are you going to make money doing that?
And the truth was, and I said to him, I have no idea, but I will. I would rather do this all day every day and then do something I don’t want to do. And so I started to do all these master class trainings and going further and getting certifications. And then it was bartending at night making extra money.
And I wound up running into the sky from a brother’s school to my high school. He said, Hey, I heard you’re into this fitness thing. Perfect. So, I heard you fitness thing. We have this gym in Wilmington, Delaware, we’re looking for a female business partner. Would you like to do it? And I was like, I would love to, I have no idea how to run a business per se, but I sure know how to run a group fitness program and how to train people and do all the technical things. So that’s how I became an entrepreneur, partnering with these two guys and finding my way and learning a lot along the way. And, and then I tried out for the robot, Reebok aerobics performance team. That allowed me some great opportunities to travel the world and be at these huge, incredible conferences with thousands and thousands of steppers and sliders and kickboxing was just starting then.
And yeah, it was a really cool time to be part of that movement too. I learned so much about influencer marketing at that time period and about being a part of a movement and the educational curve, the patients. Of an educational curve that is needed if you want to be an innovator. And, a lot of people don’t realize that they, they innovate.
They’re like, this is awesome. This is a unique idea. And no one has this product or this service or this strategy. And they get really frustrated because you have to be able to sustain the learning curve of the consumer and be able to really educate the consumer properly in order for a movement to become a movement or a product to become a big hit.
Patients during that process too, but it was a great time. I really look back like, wow, I really got paid to do that. Amazing.
Christopher Plant: [00:13:15] I think that’s so interesting to, I’m trying to picture you bet way back then. Like you’re clearly very passionate anyway, about everything that you do. And I can see that evolving through.
What you were doing and watching the actual movement and trying to understand that the larger context for it. Right. And that is kind of the, the really beginnings of this, that the modern gym culture, right. There was always that the heavy barbell, Arnold Schwartzenegger like pumping iron and stuff, but then the mainstreaming of the gym industry, the fitness industry really was kind of a beginning, right?
Jen Groover: [00:13:50] Yeah. You know, we started corporate wellness back then, and that was. New. I, I really truly believe we were, it’s not the first, some of the first movers, definitely. The first in this area, we had clients like DuPont and AstraZeneca, and NBNA obviously being based in Delaware. Those were the headquarters. So we would actually have to go to companies and convince them about if you invest in the wellbeing of your employees, you’ll get a greater ROI.
And at that time we were still smoking like literally in companies and we had to get them convinced to smoke outside of the companies and to give better healthy options. In their cafeteria and, and I crack up now, as I say it, when I speak about innovation and, and movements, and I’m speaking to a younger group of people, they’re looking at me like this is so crazy.
It’s only 20 years ago. Here we were though like really convincing people about, you need to take the cigarettes and smoking out of the office and put healthy foods and educate people on wellbeing. And, and here we are today where that’s just common sense.
Christopher Plant: [00:15:02] Yeah, I mean, it is funny how the evolution of these trends and not just in business, but in life, how quickly something can seem.
Anachronistic. And you’re like, you can’t even believe it. I mean, you and I are both old enough to remember the debut of the ATM card. You know, I grew up with my mom, you know, where she was like hustling, you know, at four 37 to get across town, to like, get to the bank, to like get money out so that we could eat for the weekend.
And I mean, 1995, you know, was essentially pre-internet, you know, I wonder now, like how the hell. Anybody got anything done, you know, without the internet. And so there, there has just been this rapid evolution of our world. So obviously you didn’t stay in Wilmington, running a gym and doing step aerobics.
What was next?
Jen Groover: [00:15:50] Well, I continue to evolve. I’m a sponge for growth. I always believed in mentors too, to accelerate your success. So I had a lot of mentors back then really teaching me about mindset training biohacking. Now, remember, again, this is back in 1995 to, you know, late nineties, early 2000. I’m learning about bio-hacking, I’m learning about quantum physics.
I’m learning about how your thoughts actually create your reality in quantum physics theory. So, you know, if anyone is listening, want to Google observer theory, you’ll see what I mean by your thoughts, creating reality. This was. So to most people, but it felt right to me. I knew everything I was learning was the truth.
It felt so complete.
Christopher Plant: [00:16:42] How are you, how are you driving yourself to this information and believing in its relevance to whatever you knew you were going to become like. Where did that come from?
Jen Groover: [00:16:51] Again, it was just like this breadcrumb trail, but I had a lot of spiritual friends and clients, my clients were incredibly successful.
It was a huge gift of aspirational view to your future. A lot of my clients gave me views of what my life could be like. Where my childhood didn’t give me that they would introduce me to different books or different speakers and going as a fitness competitor, I was going to all these events where a lot of these thought leaders were one of the events I went to was in Canada.
Now it wasn’t a fitness event. It was a wellness event. And it was about energetic therapy, magnetic therapy, which again, I was way ahead of my time. I went because it just made sense to me. We were partners with a physical therapy company and every time a client went to get a, a surgery for their shoulder, their knee, they always came out worse for an elective surgery.
And so I always would scratch my head, like is there’s gotta be something better, different, or more effective. And so the more I learned about energy. And energetic healing. The more fascinated I was now, this is a normal conversation that happens today. But imagine having this conversation with someone in the late nineties or like 2000.
So I found myself at this conference in Canada at then was maple leaf stadium. And there was no we’re in a stadium, filled with people and this man is on stage and his name is Bob Proctor. So I never heard of this man before, but every word he said to my core was true and I knew. That it was right. And I knew I already knew what he was saying, but I don’t know how I knew it.
It was like this, now that I know about consciousness, it was like this higher consciousness that just rang true to me. So after thought my way to get to him. No. Imagine me, like in my twenties, my pony tail, like
Christopher Plant: [00:18:53] five, four and a half, like knocking people out, you know, step right over your ass,
Jen Groover: [00:18:59] on the soccer field, a basketball court.
I brought there, I went up to him and I said, I don’t know how I know everything that you said, but I already know that I know it and I need to know more of it. And he looked at me and he said, are you serious? And I said, of course. And he said, well, here’s my business card. Reach out to my assistant on Monday and she’ll tell you what to do.
So I reached out to his assistant Monday. Now what I’m saying right now is also for a lesson for everyone, listening that when life gives you the bread comes, you need to like follow through.
Christopher Plant: [00:19:31] Well, this is yo. I mean, KISMET is, I mean, it’s a word I’ve been using since I was 17. And it’s very much like this where it’s not enough to have an epiphany.
It’s not enough to understand that you already understood. Something more than a call to action and you do have to follow through with it and you have to be passionate enough to like push through. So you did that. Tell me
magic. Like to me, listening to what you were saying was magic. And if I needed mastery of that magic.
So on Monday, I reach out to this woman at 9:00 AM and she says, Bob said, if you’re really serious, you need to be in California on Friday for this event for the weekend. It’s at the Ritz Carlton. I don’t remember. I’m young in my career, you know, paying online instructors and trainers before I’m paying myself, just got back from this trip from Canada and the event was $10,000 and I’m also staying at the Ritz Carlton and flying out to California with only a few days warning.
So. Logically financially, economically, no sense at all, completely irresponsible, but I figured out how to make it happen. And I did it. And here I am sitting in this mastermind with 40 some other people. Oh, I by far the youngest in there, and I’m learning about quantum physics from Bob Proctor, I’m learning about spiritual things.
You’re 25 years old. Right?
Jen Groover: [00:20:59] So Wayne Dyer. I’m 20. I am 25 at this point. Wayne Dyer’s there Jack Canfield’s there. These are all Bob’s friends. Bob’s leading this mastermind, bringing his friends and it’s like Bob and friends.
Christopher Plant: [00:21:11] My new friend Groover.
Jen Groover: [00:21:13] Yes. Well, now I can say that that was part of my goal. I’m going to be that best friends of Bob when I get older, but they all just taught thesetheories and thoughts that had never been exposed to in my life, but all made sense to me. And then I’m putting them into practice. This is way before The Secret came out. So The Secret came out and I was like, wait a second. I wrote the book, literally everything. And Rhonda was one of the students who literally wrote the notes, the copious notes of everything she learned and packaged that as a book, which I didn’t know, you could do back, but you took notes.
But I took many notes and I applied, you know, it’s one thing to take notes. There’s personal development, junkies that take a lot of notes, but I applied at all and magic would happen. And it’s funny. I taught my daughters who are now 16 throughout life. All of these principles, the universal laws is what they’re called.
My daughters are programmed with the universal laws, which I think is really cool. Cause I had to do a ton of deprogramming.
Yeah. I would always teach him. You never think about what you don’t want. You only think about what you do want. And when they were about nine, we were, we had gone to Disney and they were into that like princess stage at that point. And we’re now home and we’re driving on 95 and we’re in traffic. And I, and I have to take them in one direction and I have to come back in the other direction.
And I see all this traffic and I’m like, Oh no. And Madison’s like, what’s a monitor. And I said, I’m going to come back and get stuck in that traffic. And she goes, mom, I thought you only should talk about what you do want, not what you don’t want. You should envision the traffic being gone when you come back and I go, Matt, you’re right.
Thank you for reminding me. Sometimes we all need reminders. So she’s sitting there thinking about it and I think she’s putting her Disney experience into this whole, huh? Think about what you want. So she looks at me and she goes, so mom, Our bodies are like one big magic wand. And I was like, Oh my God, that is.
That is the most perfect example or, or symbolism or visualization of quantum physics that I’ve ever heard in my entire life. Yes, Madison, our bodies are like one big magic one and we can use it for good or we can use it for bad. And so. It’s really cool to watch them now at 16, navigating the world, fighting some programming from peers and stuff.
They come and ask me a lot of questions, like why I think differently than their friend’s parents think and why we do things differently. Not in a negative way. They’re just curious at this stage, but
Christopher Plant: [00:23:59] I, I get, I get lots of calls from the friends of my children for advice that they don’t think that they can seek from their parents or my children.
I love my wife loves us, will come to me and say, you know, this person is having. An issue. And I think that you can help them figure it out better than anybody. And it is great to see your, you know, how you’ve raised your children and how it’s, how they’re acting in that, out into the world. And yeah, you get to get the feeling feels that, you know,
Jen Groover: [00:24:35] that’s amazing that they come to you though.
I’m I’m at that juncture right now where I’m trying to.
Christopher Plant: [00:24:41] My kids are 3 years old. Yeah.
Jen Groover: [00:24:44] Yeah. Cause it’s the teetering between the being cool. But you don’t want to be their friend yet because you want them that my, my daughter’s coming that say I’m very strict, which I’m okay with being really strict. I just don’t want to be so strict that they’re afraid to come to me right.
Christopher Plant: [00:25:00] When I have voice, like that’s a little different.
Jen Groover: [00:25:03] Yeah. So they’re at a place where I can tell they don’t want to let me down or themselves. And they’re pretty self moderating at this point. What I learned in psychology and in this mindset, training and programming of your mind. And as a parent, you’re a programmer, right?
Is the hardest work is in the beginning laying the foundation. And that’s where you need the most consistency and not to falter and get lazy. And when you do that, You’ve set a pretty solid foundation. So at 16, when people were like, Oh my gosh, that’s so difficult. You have 16 year old girl twins. Oh my God, how is that?
And I was like, it’s really easy. They’re like little ladies, they’re self moderating. Yeah.
Christopher Plant: [00:25:43] Well, and I think that this is, this is lifestyle and this is culture I’m with friends sometimes. And, and I hear how they will reference their children. I hear how they were referenced their experience with their children.
And it is so far. Outside of my sort of comfort zone. I’ve never once considered my children in obligation, right. Children are a treasure and a gift. And the idea that, you know, this, this classic like, Oh my teenager, you know, I’ve just never done it. I don’t believe in it. And that’s not to say that I haven’t had.
Complex moments with my children. But the reality of the fact is it’s an incredible opportunity to improve upon what you’ve done with your life and to hopefully kind of just spread. Good. You know, I think the relationship that I have with my kids is something that I rely on all the time.
Jen Groover: [00:26:38] Yeah. I got a glimpse of it when we’re doing one of our zooms.
Christopher Plant: [00:26:45] It’s funny when they come in and want to kind of take part or kind of, yeah, that’s good. I remember one, I remember that happened, but so your, your life is so compelling. We could probably talk for 10 plus hours and not get bored. So what was next to you? You’re learning about quantum physics. You’re the young wunderkind in the room with a bunch of big brains.
You’re learning about quantum physics. How did you put that into action? How did that, how did that help you evolve early two thousands?
Jen Groover: [00:27:15] Well, my dreams and visions of what possible kept expanding. And I said that earlier about my clients doing that for me too. And I think that’s a really important aspect to understand about life.
And when I look back at some of the critical things that happen along the way is when people are stuck in their environment and don’t get exposure to what’s possible outside of that, it limits what they. Desire or what they believe is possible for them. So this exposure to these people expanded my thoughts of what responsible and my desire of what was possible.
So I started thinking, well, I’m going to be an author and I’m going to be this incredible big keynote speaker. And I’m going to have a ….
Christopher Plant: [00:27:58] all of which, you are,
Jen Groover: [00:28:01] but I, I, I didn’t know how I was getting there. Then I was just putting it out there on my, my big wishlist and my vision board and everything that I have today, I envisioned back then or kept building upon it shortly after that.
One of the next pivotal things was a spokesperson for QVC at that time period for other brands. And. One of the biggest things I learned, and we can do talk about this for hours is how our limited beliefs limit your ability to, especially if you’re an entrepreneur to get to the next level. So a lot, you’ll see, you probably know all, a lot of people that attest to this, that never can get to that next level. They’re kind of just stuck at where they are. Not because they want to be, but because there’s beliefs in their brain that are programs that are holding them back from getting to the next level. So.
I learned from my mentors at this time, when you have beliefs that are holding you back, that you have to evaluate the beliefs and flip the beliefs and then override the old programming with new programming, which is affirmations. So I realized. At this time, I was getting really frustrated with being the spokesperson for a brand, which sounds amazing to a lot of people. You’re on air, you’re a spokesperson, we got
Christopher Plant: [00:29:20] paid money
Jen Groover: [00:29:21] doing it, but I wanted to be the person with the products, making that money. And I kept having these self doubt conversations like, well, I’m not, I wasn’t a great student by any means, but I have great hustle.
I have great smarts. And so I kept thinking, well, What makes them do it and not me do it. They were, most of the people were just like me. They were not really good students either. And they were just kind of good at hustling and figuring things out.
Christopher Plant: [00:29:47] This is interesting, not good students. And, you know, I do real estate and I joke that suddenly a lot of the attributes that I had as a human being were not necessarily viewed as attractive, but we’re very, very useful when I got into real estate. And so sometimes not being a good student is really just the signal that you should be going in a different direction. And it’s not necessarily a super negative the way that it could be viewed historically.
Jen Groover: [00:30:15] Well, I don’t believe without getting off in tangent in the other direction, I don’t believe that much of our. Education system is relevant education at this juncture. And I tell my daughters all the time that, you know, the world is run by C students. Not that I want them to be C students by any means, but I also don’t want them to conform so much to have to fit in boxes.
So there is a fine line in, in teetering of being that student, that someone just dictates to you, something you regurgitate it and you draw in the lines all the time. I like. That my one daughter challenges things all the time. And I don’t want her to be stripped of the
Christopher Plant: [00:30:54] Is that Madison
Jen Groover: [00:30:55] no, that’s actually, Morgan. Morgan is going to probably be the entrepreneur hustler, traveling the world. And Madison’s probably going to be, and I don’t say this to them because I don’t want to shape. That vision of that. They don’t listen to my stuff anymore. They’re so second year again, but Madison will be more of it. The traditional career, like maybe a vet of sorts, something that’s going to be caretaking and, and excelling, but you know, she’ll probably get married young, the white picket fence. Very like, according to this past where Morgan were prized single and like flying around the world and, and loving life’s that way. That’s just my guess I could be wrong completely, but the older they get, the more I’m like, I kind of think I’m like on the right.
Christopher Plant: [00:31:45] Well, that’s interesting. My, my Morgan is, is a artist can ever color in the lines. And my youngest Mason, you know, has deferred thankfully this year, but would have been a freshman at Drexel for engineering, you know, and has a very analytical mind. And it is, it is funny the way that that happens, but let’s move on. You, you were going to tell me about after the quantum physics, you’re, you’re thinking that you’re going to be a keynote speaker.
You’re going to be an author. And how did you make that a reality?
Jen Groover: [00:32:13] One of the other big things is when you first you change your beliefs, that was a big one. And then you also envision what it is that you want. It’s your reality act as if it is. So I began acting as if I was world renowned keynote speaker in my head and putting out that energy and I wouldn’t lie to people and say, I was that when I wasn’t, but I in my mind was already.
And so the QVC thing happened where I kept thinking, I want to be one of these people and I invented. I well, I had a, I had a whole list of ideas at that point, but I was waiting for the one that I felt like taking this huge leap with wound up inventing technology and a handbag inspired by my daughters.
And that was a huge up leveling in my life. It became a million dollar company in the first year of businesses in 2006. So it became 10 million in the second year of business because I did a licensing deal. My self off at every price point. And that back then for a woman owned.
Christopher Plant: [00:33:13] Yeah. Sara Blakely kind of stuff.
Jen Groover: [00:33:16] Right at the same Sara Blakely time, Sara, actually some of the moves that she made inspired, some of the moves I was making, like really. Making a point to tell her story and people then became her viral marketers telling her story. And I did the same thing. I’d love to licensing. I learned about licensing during that time period because licensing is leverage and I don’t want to be an employee to my own business.
I always had the intention of leverage and how do I not become, how do I still have financial freedom and time freedom and not be stuck and locked down to my, build my own, my own job, so to speak that happened. And, and then from there, because I had such great success. Everybody would ask me to be a speaker.
And here’s where I got to that platform of a global speaker, where people would ask me to come on television and hung on radio shows and speak all over the world. And then an article was written about me, a six page articles written about me in Success magazine. And then all of a sudden, all these booking agents.
Came at literary agents came out of nowhere and then I had my first book deal. And so it all just became happen. And then I wanted a PBS special because I thought it was amazing that Robert Kiyosaki was selling so many books by just telling his story, like making his book come to life in a speech on television.
So then out of nowhere, literally nowhere, I got a call from the producer of Robert Kiyosaki’s, Rich Dad, Poor Dad, PBS special asking me, Hey, I heard you’re the female Robert Kiyosaki meets Wayne Dyer. We need a female to do this PBS special. So it’s just kind of been an unfolding of events, but. I want to reaffirm that everything that I accomplished and have today before it was just like I learned to do at 25.
Christopher Plant: [00:35:06] That’s great, you know, fast forward to today and your message is resonating like crazy, and you’re doing some cool stuff. You told me that you’ve been adapting, the programs that you have for corporations and it’s been going really well. Tell me about that.
Jen Groover: [00:35:22] Yeah. So it’s interesting how. Times like this can really shift trends quickly and it could be good news for some people and bad news for others.
And for me, it’s been good news for a long time. What I do, what I teach, I think is the core foundation of all success. But. For a lot of people who have learned differently, they think technical skills and traditional education is the core foundation of success. And they recall what I do teaching soft skills, which I always will push back and say, they’re not soft skills.
They’re impact skills. They’re the core fundamental impact skills that separate good degree. With COVID and the lockdowns and just this whole shakeup,
Christopher Plant: [00:36:06] well, the changing in workplace culture and where it happens and how it happens.
Jen Groover: [00:36:11] Yeah. It caused a lot of executives have to reevaluate and assess that a lot of their employees didn’t have resiliency.
They didn’t have ability to cope and process stress. Then they were unraveling, which means the company’s unraveling. So out of nowhere, I’m getting all of these calls, all these companies that didn’t value this, that much, maybe enough for our keynote, but not enough for corporate culture saying, Hey, can you come and create an entire program or a leadership training on this?
So I’ve been working with a lot of the leadership training executives or the HR of all these big companies. Developing true human behavior training as onboarding as later stage reaffirmation, maybe we’ve also been working with a lot of recruiting companies so that they can teach impact skills to a lot of the people that are trying to get jobs now, so that they’re more valuable.
It gives them an edge. So that’s been just so much fun to see this demand and valuing the something I valued for so long to people who maybe solid. Well, that’s a secondary kind of responsibility for us,
Christopher Plant: [00:37:20] right. Master accounting, and then the other stuff. Yeah.
Jen Groover: [00:37:24] A lot of employers still to this day, don’t get it that they think, well, somebody’s personal, stuff’s their stuff.
And the truth is it’s not because it’s going to bleed into your stuff. So, if you can give somebody the tools that it doesn’t bleed too much, then you’ve just saved yourself a lot of money. And in order to get employers to see that bleeding, that happens, they had to go through something like this in order to make it a priority, which was amazing.
And then I also created a, a company based on all this virtual world and meetings that we’re living in seeing backgrounds and backdrops of people’s bedrooms. And
I mean, I was doing virtual for a decade. I do a lot of courses online B to C
Christopher Plant: [00:38:12] I’ve been in your kitchen.
Jen Groover: [00:38:15] So this became so much and that, and I knew that it wasn’t going away anytime soon that it forced me to. Solve a problem. And the problem was seeing too much of people’s homes and things that I shouldn’t be seeing.
And for big companies, it’s a real risk to their brand
Christopher Plant: [00:38:32] for sure.
Jen Groover: [00:38:33] Huge risk. And that’s what it was. There was a lot of people in the financial industry where financial corporate is very like very conservative and very risk adverse obviously to their brands. I see like the president or executive of a big bank in their bedroom or their children fighting in the background.
I’m like, we’re going this way too much to handle. So I created these pop-up screens that are portable and affordable and can go anywhere with you. Cause I’d use screens as an influencer for some campaigns, they were big, they’re clunky, they’re $300 – $400. So these just literally attached to the back of your chair or there’s one that, you know, is a stand on the tripod behind your chair and people can take it anywhere because that’s kind of where our world’s going office everywhere.
Christopher Plant: [00:39:20] Late October. Right now, the pandemic began in middle of March for us. When did you decide to do that?
Jen Groover: [00:39:27] Probably April figured it out by June and had a couple of rounds of products and prototypes finally off the ground in September.
Christopher Plant: [00:39:39] And you sold tens of thousands of these.
Jen Groover: [00:39:44] What was the easiest sell in the world for an entrepreneur or selling? When I was selling handbags, you’re selling B to C customer, or, you know, you’re selling wholesale. For retail and wholesale cut your cost in half. So I was like, it’s gold. When you can figure out a product that you can sell for retail direct.
And so, and in quantity. So I realized when I had that idea, this isn’t something you could call a company and they’ll buy one for all their employees, which was why I went for the price point I went for too.
Christopher Plant: [00:40:20] Yeah. You said 129?
Jen Groover: [00:40:22] So 125 is someone only got one, but it goes down to a hundred when you’re getting more in quantity and for a CEO of a company with a couple hundred thousand a ….
Christopher Plant: [00:40:34] makes perfect sense. When you say it’s the easiest sell that’s because like the minute you say it, you’re like, there is this no duh moment, which is the perfect backing for a product. Now let’s unpack this a little bit. You you’re, you’re doing this. You’re very smart. You did the bag company. Like how did you figure out how to find the product and are you sitting at the phone and calling it, or did you hire somebody to get the, to make the sales or how, how how’s this playing out?
Jen Groover: [00:41:00] So I am a firm believer in identifying someone else to partner with who’s good at what you’re not, I don’t want a hundred percent of a hundred percent of some things would be a hundred dollars if you don’t align with somebody else because you lack the skill sets to do it.
So I had a friend from college who I knew had an event promotions company and would do these. Step and repeats.
Christopher Plant: [00:41:25] Definitely not very busy with that right now.
Jen Groover: [00:41:27] Exactly. Well, it’s a guy, but I called him and I said, Hey, I have an idea. And I told him the problem. And then I show them the solution. That’s QVC theory, by the way, you always present problem first. And then you design the solution and he was like, yeah, I get it. I get it. And so we kind of went back and forth. It’s like this it’s like this. And, you know, have to figure out the perfect. Diameters with it behind you to fit into multiple platforms like a Zoom or WebEx. And then he had the factories already at his fingertips. He has the fulfillment center. I don’t want a P I don’t want to do any of that. That is not fun for me at all. So what are the other big things I learned early on is. To address what you’re good at and do what you’re good at, and don’t do what you’re not good at because you will procrastinate it and mess it up
Christopher Plant: [00:42:13] 100% and messed it up, messing it up in the part. It’s so debilitating and that’s something I still learn over and over again today is making sure that we do that. So I think that’s great. I want to just kind of in wrapping this up. You’re obviously a great mentor. You have this incredible wealth of knowledge. You’ve shared it on stages. You’ve shared it in several different books that you have, and we’ll get you to tell us those books, before we wrap this up, but like, who are you looking at?
And, you know, obviously it was, you know, Bob Proctor and, and moving forward from that, like, who are you thinking of and modeling your own behaviors on and dreaming about being your sort of guiding.
Jen Groover: [00:42:54] Yeah. It’s interesting that you’re asking that question. I don’t have a person at this moment. I really don’t.
I guess it is me. I used to be Martha Stewart and Oprah, and now I’ve changed that because I’ve changed my priorities. I just want this big conglomerate, you know, Omni Media type of life. And I. I realized when my kids grew up so quickly and I’m sure you can identify that I dialed it back a bit, that I wanted to be more present.
And what’s enough, you know, that’s the question. I asked myself,
Christopher Plant: [00:43:33] Huge one and really a big one right now. You know where this is, where I was telling you, you know, like I. Experienced this almost the surprising kind of paralysis over the pandemic, which is surprising for most people, because I’m so energized.
I’m out there. I’m always doing stuff, but I just challenging myself to find the truth about who I want to be. And you know, my kids are now coming out of the house and I read this great essay. It was called prepare for the ultimate gaslighting. I’ll share it with you. I don’t, maybe I did.
it was great, but it was just all about like, okay, everything’s broken and now you’re going to restart the universe, the advertisers, the government, the banks, everybody’s going to ask you to resume the life that you had when this all started and jumped back into everything that you’re doing. But we all know that, that we don’t need half of what we have. And we. Have toxic relationships. We have, you know, maybe we don’t love our jobs or something.
Now you have the opportunity to reinvent yourself. And the question was, what are you going to put back in? And it broke my ass. Like I was just like, shit, what am I going to do? And really tried to think about it and thinking about, because it impacts your, the questions that you have about ambition and the quality of the life that you want.
And it’s easy to get mixed up in the numbers, the dollars. Crush that deal,
Jen Groover: [00:45:05] which is the personality I used to have. That was the mindset I had for all of it. Like fierce crush, alpha, like, yeah, I’m coming from the fitness industry. That mindset was highly encouraged. Going back into what you’re saying, are we all going to start up the way it was? I don’t think so, because I think it’s been very disruptive to self reflection for people and people realize, and now I’m a minimalist to begin with. I’m very much of like a Buddhist mindset and how I live. I simple, I don’t like a lot of stuff. I like to be able to flow through life. My daughters are going to college in two years. They want to go to college and Florida.
So here’s what I know for the next few years. My intention is to buy a house in Florida and when they go to college to live in Florida as my primary home, and then hopefully the world is back open at that point and kind of. Bounce around and live and travel wherever I want to go flutter and flow through life with all I need is a laptop and a close to an airport to do speaking engagements.
That is what I’ve identified as the litmus test of my life. And if something. That’s that litmus test keeps that litmus test from, from where it is. It’s probably not going to happen. I’m not going to ever do another project that I don’t love. And I believe in, you know, your creativity is your unlimited capital.
I’m not afraid that my creativity will ever run out. Right. So if something doesn’t work or you know, this, you know, screens, you know, eventually get saturated in the market then onto the next thing.
Christopher Plant: [00:46:40] No. I mean, I represent, I love that. I love that idea of dreaming, envisioning your future and understanding what that is.
I like, even though I love to collect bicycles and things, I do like lean and I want to be mobile too. And I want to be able to deploy very easily and go places and do things and almost project. My life as, as a project driven exercise. And so that’s fantastic. Well, I enjoyed our conversations before this.
I’m super excited that we got it together to do this. And thank you for coming to the studio. Tell us about how people can find you and your books, and to just learn more about you. Cause you got a lot of stuff out there.
Jen Groover: [00:47:19] Yeah. So I’m super active on social media. My name Jen Groover,
Christopher Plant: [00:47:25] G R O O V E R.
Jen Groover: [00:47:29] Yeah. As a kid, people would say Grover.
So I had to learn a cool way to like, make it funny. So now I just say Groover groovy with an R and that’s Facebook, Instagram, LinkedIn, Twitter. I don’t use Twitter all that much, except for my newsfeed. The MORE Method is my latest book that’s available on Amazon. And then my book prior to that was called, What If and Why Not, which was all about the psychology of starting a business and mentally overcoming your limitations and the tactical stuff of starting business as well.
And they have a third book coming out next year, but I highly highly advise reading The MORE Method first, because The MORE Method is the first floor to the, to the next book, which is called The Operator’s Manual For Life.
Christopher Plant: [00:48:16] All right.
Jen Groover: [00:48:17] If we all just born with an idea of what we should be doing, right.
Christopher Plant: [00:48:24] If only it was that easy, you know, to have a reference tool.
Yeah. That’s great. Really fantastic. So thanks for coming into the studio.
Jen Groover: [00:48:30] Thanks for having me
Christopher Plant: [00:48:32] when you’re thinking of your partners for projects. Throw my name in the hat. I hope we get to work on something together. Sometime there we good. I just did. So, okay. Here we are wrapping up, Live from RADIOKISMET with Christopher Plant.
Our guest today was Jen Groover. You can find her at The MORE Method. You can find her on the social media stuff that she discussed. Thank you very much and have a great day.
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